Trademark Class 14: Jewellery, Watches & Ornaments – Complete Legal Guide (India)
Introduction
India has one of the world’s largest markets for jewellery, gold, diamonds, watches, and ornaments. From heritage family jewellers to high-end luxury brands and e-commerce platforms, every serious player in this industry needs legal protection for their brand—and that begins with Trademark Class 14.
Trademark Class 14 applies to all products made of precious metals or used for personal adornment, including jewellery, imitation ornaments, clocks, watches, cufflinks, tie pins, and luxury timepieces. It also covers coins, medallions, and commemorative items made of gold, silver, or platinum.
This comprehensive guide covers the full scope of Class 14, including examples, exclusions, filing strategy, international protections, and key considerations under India’s Trade Marks Act, 1999.
Legal Foundation in India
India uses the Nice Classification system (11th edition) under the Trade Marks Act, 1999. Under this system, Class 14 is defined as:
“Precious metals and their alloys; jewellery, precious and semi-precious stones; horological and chronometric instruments.”
This class primarily protects tangible goods made of or related to precious metals, stones, and timekeeping instruments. It excludes services and non-metallic fashion accessories.
Scope of Trademark Class 14
- Gold, silver, platinum, and their alloys (in raw or finished form)
- Jewellery made from precious metals or gemstones
- Artificial or costume jewellery (if used as ornaments)
- Diamond, ruby, sapphire, emerald jewellery
- Anklets, bracelets, earrings, pendants
- Rings, nose pins, bangles, mangalsutras
- Coins and medallions made of precious metals
- Timepieces: watches, clocks, chronometers
- Smartwatches (when considered as luxury items)
- Watch cases, parts, straps, and winders
- Tie pins, cufflinks (precious or plated)
- Luxury fashion accessories (jewelled belts, brooches)
Examples of Goods in Class 14
- 22k and 24k gold jewellery sets
- Silver anklets and toe rings
- Diamond engagement rings
- Platinum wedding bands
- Costume jewellery (artificial sets)
- Watch brands – analog, digital, smart-luxury
- Antique clocks, wall clocks, alarm clocks
- Luxury bracelets and chains
- Charms, lockets, pendants
- Men’s accessories – tie pins, cufflinks
- Precious stone-studded ornaments
- Commemorative gold coins or tokens
- Branded watch straps and cases
- Brooches and hair jewellery
- Religious ornaments (e.g., gold-plated idols)
Goods Not Included in Class 14
| Item | Correct Class |
|---|---|
| Jewellery cleaning cloths or polish | Class 3 |
| Non-metallic fashion accessories | Class 25 |
| Gold used in medicines | Class 5 |
| Jewellery repair or custom design services | Class 37 |
| Leather bracelets or straps | Class 18 |
| Mobile covers with stones | Class 9 |
| Display boxes for jewellery | Class 20 or 21 |
Real-World Trademark Examples in Class 14 (India)
| Brand | Trademarked Products |
|---|---|
| TANISHQ | Gold & diamond jewellery |
| PC JEWELLER | Ornaments & silver items |
| KALYAN JEWELLERS | Wedding jewellery |
| TITAN | Watches & luxury timepieces |
| FOSSIL | Fashion watches, smartwatches |
| ROLEX | Premium watches |
| GIVA | Silver jewellery, modern designs |
| CARATLANE | Diamond rings, earrings (online) |
| OM JEWELLERS | Traditional gold and kundan jewellery |
Why Register Under Class 14
- Prevents name misuse and counterfeiting
- Legal protection during store expansion or franchising
- Builds investor trust (especially in e-commerce)
- Basis for global registration (Madrid Protocol)
- Adds value to the product line during valuation
Trademark Registration Process for Class 14 in India
- Trademark Search (Class 14)
- Draft Application (Form TM-A)
- File Online or Through Agent
- Respond to Examination Report
- Trademark Journal Publication
- Trademark Certificate Issued
Required Documents
- PAN/Aadhaar of the applicant
- Logo (for device marks)
- MSME Certificate (optional for discounted fees)
- TM-48 (if filing through agent)
- Brief about the product line or online presence
International Filing – Madrid Protocol (Class 14)
| Jurisdiction | Trademark Class |
|---|---|
| India (CGPDTM) | Class 14 |
| USA (USPTO) | Class 014 |
| EU (EUIPO) | Class 14 |
| UK (IPO) | Class 14 |
| WIPO (Madrid) | Class 14 |
Common Mistakes to Avoid in Class 14 Filing
- Using general terms like “jewellery” — instead use “22k gold chains”, “diamond earrings”
- Filing watch-related software in Class 14 (should be Class 9 or 42)
- Filing jewellery services or manufacturing under Class 14 (should be Class 37)
- Including packaging materials (boxes) in this class
- Not filing multiple classes for fashion accessories + jewellery (14 + 25)
Top Tips for Class 14 Trademark Applicants
- File under Class 14 even for artificial jewellery if intended for adornment
- Describe your product range clearly: “platinum engagement rings”, “analog wristwatches”
- File multi-class if brand covers watches + smartwatches + apps (14 + 9 + 42)
- File for Madrid Protocol early if exporting
- Always check existing brands in Class 14 to avoid conflict
FAQs – Trademark Class 14
- Q1. Is artificial jewellery included in Class 14?
- Yes, if it’s for personal adornment.
- Q2. What about gold coins?
- Yes, commemorative or ornamental coins are included.
- Q3. Are watch straps and cases covered?
- Yes.
- Q4. Is smartwatch software Class 14?
- No, that’s Class 9 or 42.
- Q5. Can I register my Amazon jewellery brand?
- Yes, Class 14 applies to both offline and online jewellery.
- Q6. What class is jewellery repair?
- Class 37.
- Q7. Are brooches and hairpins included?
- Yes, if ornamental and made of precious materials.
- Q8. Is imitation jewellery allowed in this class?
- Yes.
- Q9. Can I use Class 14 for religious pendants?
- Yes, if intended as jewellery.
- Q10. Is diamond-studded belt buckle Class 14 or 25?
- If precious and ornamental — Class 14; if fashion accessory — Class 25.
Conclusion
Trademark Class 14 is essential for protecting the identity of brands operating in India’s jewellery, luxury goods, and watch industries. From legacy jewellers to modern D2C brands, proper trademark protection ensures long-term reputation and legal advantage.
🔐 Get Expert Help Today
- ☎️ Call Us: +91-7201000259
- 🌐 Visit: www.registrationmart.in
- ✉️ Email: support@registrationmart.in
